Srinivisan K Swamy elected as chairman of audit bureau of circulars
The Audit Bureau of Circulations (ABC) is the oldest, largest and most trusted audit bureau in the world.
It is a non-profit organization that was founded in 1938 to provide independent verification of the circulation of newspapers, magazines, and other publications.
It is headquarted in Mumbai, India. Recently, Srinivisan K Swamy has been elected as its chairman for 2023-24.
The ABC’s mission is to provide advertisers and media buyers with reliable and accurate information about the circulation of publications.
The ABC audits publications to ensure that they are meeting their circulation claims and that they are following proper circulation practices.
The ABC’s audit process is rigorous and independent.
ABC auditors visit publishers’ offices and distribution centers to verify circulation records and to inspect printing and distribution facilities.
The ABC also conducts surveys of readers to verify that they are receiving the publications they have subscribed to.
The ABC’s audit reports are widely respected by advertisers and media buyers. They use the reports to make informed decisions about where to place their advertising.
The ABC’s audit reports also help publishers to attract and retain advertisers.
The ABC is a valuable resource for advertisers, media buyers, and publishers. It provides reliable and accurate information about the circulation of publications, which helps to ensure that advertising is placed effectively and that publishers are meeting their circulation claims.
