Weight has always been an attribute that keeps people concerned, especially women. It is clinically advised to maintain an ideal weight. That is, ‘kilos you weigh should be equals to your height in centimeters minus 100. It’s that simple! Or is it?
Today, people spend a lot of money to get into shape and feel confident. Women go over the top with their obsessive need to look desirable in society, which makes them vulnerable to any scheme, option, or remedies that they can bring into practice. This, however, has turned into an industry, giving million-dollar profit aims to industrialists and a ray of hope to women who think that they are either too skinny or too obese.
The idea of ‘weight consciousness’ has surfaced recently. The way fashion accelerates in an agile manner to leave no stone unturned in getting women on their toes to own what’s new and trending, and the same manner weight loss market has agglomerated much stuff that attracts women duly in today’s world. This particular trend has led to the introduction of many new companies that define beauty according to weight.
Social media introduced the idea of body shaming, trolling, and cyberbullying in the name of weight and shape. This peculiarity made women believe that a toned body with long legs and bigger hips is the OG requirement to look alluring. On the other hand, those with healthy bodies think that they are fat and look for remedies that would give them the right shape to wear good, walk smart, and woo hard.
Right from age-old recipes like spice-tea and choosing the right joggers and shoes for brisk running has made the phenomena of keeping in shape a hype. Nevertheless, it’s suitable for the market, the producers, and the designers who are getting large numbers of customers pouring in. Vitamins, supplements, and weight loss tonics have given drug stores a new life and selling line. Isn’t that the ‘it’ strategy of marketing a concept into a million-dollar industry altogether?
If we talk only about ‘tea,’ then nobody can beat green tea when it comes to advertising. Many top list actresses and other celebrities are often seen endorsing green tea companies that claim to help in weight loss. Well, well, ladies, it DOES NOT work the way they show on television ads. Green tea helps in strengthening metabolism when consumed regularly, which in turn helps to burn fat a little although it uses more energy of your body than is actually required. Nutritionists say that benefits maybe a few, but at the end of the day, IT IS TEA that includes caffeine, which damages your body more than repairing it.
Even when you Google ‘tips to lose weight,’ the first four to five links will show you natural options like drinking lemon or cucumber-infused water and avoiding lots of sugar and oily eateries. So see, it is this simple! Please do not get fooled or swept away due to the promises made by brands on television ads that they would help you to lose weight. Buy and use these kinds of products as much as you think that they will not harm your body. Be natural, be safe!
However, many celebrities have risen to the occasion and highlighted the fact that weight has nothing to do with one’s personality, and women shouldn’t be worried about it. On the other hand, many of these have also promoted the idea of bikini bodies giving hopes to girls that this is it! I am going to rock my summer body and vacations by wearing these dresses that would cling and add a touch of likeness for my own self.
Also, advertisements for green tea, ginger tea, weight reducing breakfast material, and even the sauces and dressings that make our food delicious have made it all the way more desirable. Then comes the beauty plus health kits by celebrities like Kylie Jenner, who make the industry larger by merging the two departments women are already crazy about.
This is the reason why models and actresses when appearing for an interview or some shoot reveal how they sacrifice their diets to look like that, yes! Drop-dead gorgeous according to them, and that gives a whole another reason to normal girls to eat fibre and protein and less of basic food.
Though it is a good sign that this lockdown period has proved and taught a lot to not only women but people of all ages and gender that what’s fresh, what’s made at home, what’s handmade and made with hygiene is the kind of food everyone should be eating to stay healthy and keep fit.
Yes, it is a million-dollar industry; it is benefiting many people but also causing much harm which should be curbed. A balanced approach towards life and weight is the ultimate key to stay in shape.