A Feminist Analysis: Role of Media in Maintaining Patriarchal Society

As being a woman she cannot be absolved from her domestic duties. The men cannot share the responsibilities at home to give his wife the equal opportunity of working outside the home as it will sabotage the strict gender roles.

So, the woman should use the vim bar to save her time from her domestic duties to pursue her career or work outside. Excellent Advertisement! Is Vim Bar convincing that women are lesser humans that their career doesn’t matter much more than that of men? And who need feminist struggles for equality of opportunity and right to work outside homes, when women have Vim Bar to easily clean the utensils and then work outside?

That’s really a very disgusting message propagated by this particular advertisement. But there are so many advertisements like this that portray women in a helpless situation and in an undignified way and thus demeaning them.